Doom scrolling describes the mindless passive consumption mode entered when technology at the fingertips becomes addictive and endless. The connectivity of the internet and particularly social media allow bottomless feeding of content from contacts, companies, advertisers, and filler. The point is to lose the self, to take a mental break, “to relax” the user tells themself. Scrolling is justified, since to stay informed is important—the news, areas of interest, and specific hobbies are featured and compounded by an algorithm that is designed to hook the users. Content providers and marketers are happy to indulge in producing quantity to increase their engagement while creating a habit in its users. Psychological tricks are taken to maximize consumerism, while users are content to consume. Attention spans become trained to be short, the work of the user is merely to perceive, and the only thing asked is for the user to like and follow—for the purpose of liking and following more.